The digital flip edition

Click to launch the full edition in a new window.

I have been asked what is digital publishing and a digital edition. So allow me to attempt a definition, culled from several experts: A digital edition is a new internet publishing interface, which brings the readability and familiar feel of your printed sales and marketing materials to the computer screen. Your customers can receive and flip-through your literature online and there’s no special reader software to download – everything is viewed through a standard browser. Plus you can add all the multimedia effects of the Internet – hyperlinks, audio, video, and e-commerce, straight into the digital edition. With a digital edition you even can even track its viewer effectiveness in real-time.

The Digital Edition…!

<a href="
Publishing Boot Camp“>

My deep interest in digital publishing seems to be growing in leaps and bounds with each coming day. I consider the potentials, versatility, impact and the sheer power of digital editions and I say ‘lets move up’!

We’re sorry, your browser doesn’t support IFrames. You can still visit this item., however.

<div>We\'re sorry, your browser doesn\'t support IFrames. You can still <a>visit this item.</a>, however.</iframe></div>

I will be facilitating at a bootcamp for communications practitioners in November, Lagos, Nigeria. Please see the link for details.

PRINT COMMUNICATION AND THE PUBLISHING CONCEPT

FOR CORPORATE AFFAIRS PRACTIONERS

A Publishing BootCamp

The new world order is catalyzing the media landscape and one major force that boosts patronage and increased customer relationship, in spite of the age of the digital revolution is print communication. In-house and public publications deliver premium content that is intended to connect and appeal to stakeholders needs in the various segments. The corporate world has leveraged on this accomplishment as business tool in motivating and enlightening its publics. No doubt, there is a huge amount of resources and creative effort required in building effective publications to meet needs as a credible source of information for educating, enlightening, entertaining internal and external customers or prospects and promoting corporate goals. However, much is still left to be desired in the conceptualization, planning, design and production of these materials.

 

In filling this gap, our consultants have put together this course, PRINT COMMUNICATION AND THE PUBLISHING CONCEPT FOR CORPORATE AFFAIRS PRACTIONERS to equip communication professionals with contemporary solutions for packaging vibrant print publications that will position participants in good stead and achieve corporate communication objectives in organizations.

 

Other Benefits

Participants will not only benefit the insights of the consultants but also learn a great deal from other participants, who may be working in a variety of different roles in media and communication practice. The class will examine trends in the marketplace and the roles and relationships within publishing before moving on to look at everything from brainstorming, commissioning, brief writing and editing, through to marketing and distribution.

 

At the end of this training, participants will be exposed to:

 

• Editorial policy and how corporate and private publications are produced and distributed
• Production of high quality and cost effective materials
• Print process and terminologies that often seem so technical
• Selection of papers, use of type and the benefits of special finishing
• How to control print budgets and the benefits that come with effective planning, organization and delivery
• Techniques in generating and developing print communication ideas
• Techniques in increasing reader involvement through a robust content strategy
• Techniques of developing page and cover planning
• New media convergence in the contemporary communication order

 

Programme

Day One

Industry overview

Project development

• Developing new ideas into workable projects
• Researching and costing new projects
• The decision to publish
• What is a journal? Why publish journals?
• The international journal business

 

Editorial and publishing management

• The editor and editorial board
• The peer review process
• Managing authors
• Editing (substantive and copy) and proofreading

 

Design

• Role of design
• Examples of cover design
• Text design and layout
• Type families; type sizes; good typography
• Good and bad page design

 

Production

• Managing and controlling the cost, time and quality
• Interface with other departments
• Quality control
• The production function and process
• New technologies in production

 

Day Two

Rights

• Copyright
• What rights can you sell?
• Photos
• ISSN and ISBN
• Contracts

 

Sales and marketing

• The market place
• The supply chain – distribution channels
• Selling the publication
• Publicity and promotion
• Margins
• Marketing tools
• Marketing in relation to a journal’s age
• Relationship marketing

 

Finance

• Cost breakdown
• Annual company budget
• Pricing policies
• Budgeting cycle and cash flow
• P&L/Financial management
• Practical exercise

 

Other revenue sources

• Advertising
• Offprints and reprints
• Supplements
• Licensing

 

Journals and the electronic dimension

• Preparation
• Content provision
• Selling

 

The future of publishing

• Web 2.0
• Blogging

CURRICULUM

The course has been so packaged to provide participants with solutions that they require to take their print publication to a new dimension by exposing practitioners with the highly specialized expertise that will culminate to an effective and innovative print product.

FACULTY

 

The consultants are thoroughbred industry practitioners that have several decades of hands on experience on the various levels of the print communications in the corporate world.   They are given to details in the dissemination of knowledge.

EXPECTED PARTICIPANTS

If you have made a firm commitment to a career in publishing or you have recently started out in the industry, this course is the perfect launch-pad for future success.

 

• People in corporate communication of companies
• People who have made a firm commitment to a career in publishing
• People responsible for internal and external communications
• People in any one aspect of the industry who need to have a global view of the whole process and operation
• Authors
• Publishers

COURSE FEE

The course fee covers tuition, course materials, tea break and lunch.

N75,000 only

VENUE

 

The course venue has been carefully selected to provide an ambience to build a psyche for creative thinking and enhance the learning curve.

Sheraton Hotel and Towers,

Mobolaji Bank Anthony Way,

Ikeja,

Lagos

Date

26th to 27th November 2009

 

REGISTRATION

 

Clarint Management Services

No 14 Ondo Close

Bamisile Estate

Off Allen Avenue

Ikeja, Lagos

Email:  clarint@live.com

clarintconsulting@gmail.com

Tel:       01 8191029, 234 702 908 6372

Discovering digital publishing just makes the whole idea of publishing truly exciting. The multimedia value-added is amazing! Distribution becomes a cinch and image quality is great. Welcome to our new world of TREADGOLD Digital!

Now Out! Beyond Poverty Eradication: A Keke NAPEP Story…a publication that should make an impact on development issues in Nigeria